18 July 2013
by Michelle Cottis
Anything with SEO or ‘link exchange’ in the title usually gets moved directly to my deleted folder without a second thought. But SEO is essential for any business with a website.
We’re going to run a series of blog posts about SEO, starting right back at the basics, and giving you help and advice about how you can do your own SEO.
SEO stands for Search Engine Optimisation, and it’s a term used for applying various techniques to your website and your online profile to improve your position when people search for product, service or company through a search engine such as Google, Yahoo! or Bing.
There are a lot of companies offering SEO services, but before you sign up to an SEO contract, there are a lot of things that you can do for yourself and you don’t have to have lots of technical knowledge to do it. Honest! And it’ll cost you nothing.
A good place to start is to assess how your website is currently performing. Put yourself in the mind of a potential client or customer. Let’s imagine we’re ‘Pete’s Plumbing Services’ based in Chelmsford for this example. A potential customer in the area needs a new tap fitted. What will they search for on Google? If they’ve never heard of you before, they certainly won’t type in ‘petes plumbing’. What is more likely, is that they’ll search for one of the following:
Give this a try from your product or service. How did you do? Not as good as you were hoping?
Don’t worry, whether you’re way down the list, or just doing ‘OK’, there’s lots you can do to improve.
The list of possible things your potential client could type in to Google is called a set of search terms or keywords. Take some time to make a list of search terms that you’d like to improve your search engine results for.
If location is a factor (I’m sure Pete doesn’t want to fit a tap in York), include names of towns/cities/counties that you’d like to target.
Make sure you include your company name in a few of the terms, as there will be some customers that have heard or seen your name and are looking for you!
If you offer a range of services or products, make separate keyword lists for each one.